11.23.05
How Can David Beat Goliath?- Strategy #7: Attenuate Goliath’s Strengths!
So far, I have had six posts that point out the strategic weaknesses of the large companies and how emerging growth companies can exploit those weaknesses to win in the market. Large companies clearly have some very powerful strategic advantages as well. This post lists those advantages, both real and perceived and follow-up posts will address what the emerging growth company can do to minimize the advantages.
The Large Company Advantages…
There are many perceived advantages that well-run large companies have over the emerging growth company, including the following:
- Great senior managers and employees
- A technology platform in place with customers
- A Patent portfolio and ongoing new patents
- User comfort with the user interface “look and feel”
- Many customer relationships
- Well developed channels of distribution
- A huge set of great technical talent
- A brand name and reputation
- Significant financial resources
- Economies of Scale and Scope
- Ability to bundle multiple products
Attenuating the Large Company Advantages…
There are many very good approaches for emerging growth companies to minimize each of the perceived advantages of large companies. The following few posts will address each of these perceived and real advantages.
Additional note: as I post each of these topics, I will link each of the items above.
Now What? » Attenuate Goliath’s Management and Employee Strength said,
November 23, 2005 at 9:23 pm
[...] additional note to my ealier post: this post is a subpoint to my post on “How Can David Beat Goliat?-Strategy #7: Attenuate Goliath’s strengths!” I have found that adding only one great leader to an emerging growth company significantly changes the outcome, and multiple great leaders working together is one of the largest ingredients for success for all companies. [...]
Now What? » Attenuate Goliath’s Technology Platform Strength said,
November 24, 2005 at 10:42 am
[...] This post is part of the overall posting “How Can David Beat Goliath?- Strategy #7: Attenuate Goliath’s Strength“: [...]
Now What? » Attenuate Goliath’s Patent Strength said,
November 24, 2005 at 10:38 pm
[...] This post is part of the overall posting “How Can David Beat Goliath?- Strategy #7: Attenuate Goliath’s Strength“: [...]
Now What? » Attenuate Goliath’s User Interface Strength said,
November 25, 2005 at 8:41 pm
[...] This post is part of the overall posting “How Can David Beat Goliath?- Strategy #7: Attenuate Goliath’s Strength“: [...]
Now What? » Attenuate Goliath’s Customer Relationship Strength said,
November 26, 2005 at 6:01 pm
[...] This post is part of the overall posting “How Can David Beat Goliath?- Strategy #7: Attenuate Goliath’s Strength“: [...]
Now What? » Atttenuate Goliath’s “Channels of Distribution” Strength said,
November 28, 2005 at 7:20 pm
[...] This post is part of the overall posting “How Can David Beat Goliath?- Strategy #7: Attenuate Goliath’s Strength“: [...]
Now What? » Attenuate Goliath’s Technical Talent Strength said,
November 29, 2005 at 10:19 am
[...] This post is part of the overall posting “How Can David Beat Goliath?- Strategy #7: Attenuate Goliath’s Strength“: [...]
Now What? » Attenuate Goliath’s Brand and Reputation Strength said,
December 2, 2005 at 10:24 am
[...] This post is part of the overall posting “How Can David Beat Goliath?- Strategy #7: Attenuate Goliath’s Strength“: [...]
Now What? » Attenuate Goliath’s Financial Resource Strength said,
December 3, 2005 at 7:42 am
[...] This post is part of the overall posting “How Can David Beat Goliath?- Strategy #7: Attenuate Goliath’s Strength“: [...]
Now What? » Attenuate Goliath’s Scale and Scope Economies Strength said,
December 3, 2005 at 8:00 am
[...] This post is part of the overall posting “How Can David Beat Goliath?- Strategy #7: Attenuate Goliath’s Strength“: [...]
Now What? » Attenuate Goliath’s Bundling Strength said,
December 3, 2005 at 8:18 am
[...] This post is part of the overall posting “How Can David Beat Goliath?- Strategy #7: Attenuate Goliath’s Strength“: [...]
TheBizCast » Blog Archive » How to kick butt in the little co. vs. big co. battle said,
December 22, 2005 at 11:08 pm
[...] Attenuate Goliath’s Strengths. The large company does have some natural advantages itself. The posts below address each of the large company advantages as well as what the emerging growth company can do to minimize the large company strengths (and in many of the cases, create an edge): [...]