October 25, 2005
I have a product and some customers, Now What?
I finally got around to setting up my blog. Why? Partially because I give a tremendous amount of advice to emerging growth technology companies that I want to share with a broader audience, but mostly because I have a lot of unanswered questions about the best approaches for building technology companies.
I was finally convinced by my friend Ed Sim that if I posted my thoughts and comments on particular topics then I could expect to receive additional comments and perspectives that I would find useful. both Ed and Brad Feld were encouraging and gave me the basic steps to get started.
My world is different than many VCs, in that I focus on expansion stage companies in the software and internet markets. I define expansion stage as companies that have build a product, gotten some customers, and are now in a position to scale.
The issues faced by technology companies at this stage of development are very different that early stage companies. The major issues are around distribution strategy and execution, but as companies scale they tend to need more formal development approaches and have many other process, organization, skill, and staffing gaps as well. Every CEO is also looking for more leads, customer introductions, and ongoing advice in every category, personal and professional.
The overarching question from most CEOs (not in these words) is “I have a product and some customers, Now What?” (truth be told, I wish most of them said this. In actuality, most have a belief in the “right” direction for the company, but either need assistance getting there or need some help stepping back to 100,000 feet periodically).